Meet our founder, Laura.
Laura graduated top of her year at Henley Business School with a 1st Class Honours in Business Management, where she also completed a year in industry in Brand Management at GlaxoSmithKline.
After graduating she joined Procter & Gamble for just under of 7 years, where she had a strong career in brand building & business growth across UK & Ire. She began her career as a media expert, consulting brands in Beauty, Health, Home, Fem, Oral & Shavecare across all areas of the media mix.
She then moved on to lead some of the largest global brands into year on year growth, including: Head & Shoulders, GilletteVenus & Old Spice.
At present Laura is the Head of Brand at 47 Skin, the fastest growing facial skincare brand in the UK & Ire, where she is leading the Brand & Creative function to fuel brand growth and launch into retail.
Experience overview.
Key highlights of Laura's 8 year brand marketing career as Sr Brand Manager at Proctor & Gamble, and current role as Head of Brand at 47 Skin, UKs fastest growing skincare brand.
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Leading 47 Skin brand & creative function into their 6th year of significant triple digit growth.
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Developed brand strategy and ongoing 360 campaigns to launch new products and drive growth.
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Supported launch of brand into retailers (Boots & Harrods) and new territories (USA & rest of world).
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Grew Head and Shoulders UK & Ire to #1 UK Haircare brand, consecutive double-digit growth (growth target was flat), with reduced marketing spend. Increased all brand health metrics & grew penetration significantly.
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Launched 3 new innovations with new 360 campaigns: Supreme, Deep Cleanse & Daily Protect. Overdelivered all sales and brand health targets.
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Grew GilletteVenus ahead of targets in the light of new, strong competitive threat.
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Step-changed creative & communication strategy with brand new 360 campaign, social & PR strategy.
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Launched new Dermaplaning range with success & new sensitive razor & skincare innovation.
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Lead UK & Ire re-launch of billion-dollar-brand via consumer research, new strategy, brand positioning, innovation & commercial proposition.
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Created & executed end to end ATL communication plan and launched brand into 8 top UK retailers.